The stadium on game day is rightly the focal point of the fan experience. It’s where a fan can enjoy the players, the team and the result in full technicolour, but how do you reach the thousands upon thousands of fans around the world who weren’t there? And how do you improve the experience of the fans that are? The stadium is actually just one of many touchpoints available for the fan to interact with their favourite team, so how do you replicate that game day experience in an always on, always available, all channel approach?
Imagine understanding exactly who each of your individual fans are; who their favourite player is; if they are using your team’s app; if they’ve been browsing your website for a jersey and what size they’d like and even where they are in the world. Imagine having these deep insights available the moment they interact on your mobile app, visits the team shop or even calls to enquire about season tickets or fan event.
ONE helps clubs and sports franchises understand who their fans are, what they need and where they are on their journey to meet that need. It then helps them have intelligent and connected conversations with those fans as they interact across any channel, device, irrespective of whether it was a quick look at the league table on the mobile app, listening to the latest podcast interview with the manager, researching a stadium tour on the website, or trying to buy the latest kit in their shop at the stadium.
Signing of The Season Case Study
Find out how one top Premier League Football Club used ONE to improve fan engagement.
ONE for Sport
Download the Use Case to find out how ONE can help sports brands improve fan engagement.