Thunderhead Blog
Three predictions for marketing and customer experience in 2020
To enable individualized, relevant customer experiences at scale, brands must adopt customer-led journeys. This post examines why they're such a big deal.
What's a customer-led journey - and why should I care about it?
To enable individualized, relevant customer experiences at scale, brands must adopt customer-led journeys. This post examines why they're such a big deal.
Taking it home: Why sports teams must create standout experiences beyond the game
The sports entertainment industry knows how to deliver great experiences. But fan loyalty is harder to earn, so we need to improve fan experiences to take ‘the thrill of the game’ well beyond the venue. Here's how...
Understanding Intent-Driven Journeys – and why they are a game-changer
While it may have once been empty platitude, businesses are now pivoting to focus attention and resource on ‘the needs of the customer’ with unprecedented vigour.
Elephant in the room: the ‘customer journey’ is being misrepresented.
While it may have once been empty platitude, businesses are now pivoting to focus attention and resource on ‘the needs of the customer’ with unprecedented vigour.
McDonald's is buying nuggets to feed its AI-driven engine
If ever there was a story to indicate the pace of change, it's the McDonald's decision to purchase a tech business whose speciality is AI-driven personalization.
Articles
Personalization for the masses
How can brands ever provide personalized experiences while producing campaigns that are actually messaging the masses?
Personalization must mature to embrace customer centricity
Brands are under pressure to ensure customer journeys are seamless, considering all actions, interests and behaviors in providing individual experiences
The game-changing role of intent-driven journeys
Businesses are now pivoting to customer-led journeys. Our CPO Ray Gerber examines the crucial role of intent.
How intent unlocks customer-driven journeys
With customer satisfaction a key component to brand success, brands are shifting focus
As an industry obsessed with personalization, are we all missing the point?
Marketing Week reviews the Festival of Marketing debate between Arsenal, Forrester and Thunderhead.
Speaking to individuals in a ‘personal’ world
The world fosters and encourages individuality, so why then do brands still focus on personalization?
Reports & Papers
Video: Glen Manchester discusses how the vision for Thunderhead became a reality
The moments-based evolution of enterprise marketing technology
Download the Forrester Report
Engagement-Led Marketing: Download the Ebook
The study surveyed 4,000 consumers in the US and UK, uncovering what people expect of brand experiences in banking, auto, insurance, telco, energy and retail.
Forrester Wave Q4 2018 Names Thunderhead As Journey Orchestration And Visioning Leader
Download the Forrester Wave Q4 2018 below
Parallel Journeys - Download the Forrester Consulting Ebook
We worked with our friends at Forrester Consulting to understand the opportunity of using journey analytics and real-time orchestration to build long-term customer engagement.
Case Studies
Cleveland Cavaliers Fan Engagement Presentation
Hear how the Cavs innovative CIO, Mike Conley led them to intent-based personalization.
Energy Supplier: ONE Engagement Hub Case Study
Read this Customer Story to find out how Thunderhead's ONE Engagement Hub helped them to achieve that.
ONE Engagement Hub for the Energy Industry
Truly engage with your customers to tackle churn and increase loyalty for long-term value.
Marston's ONE Engagement Hub Case Study
Read this case study to find out the value Marston’s gained for their customers and brand.
Signing of The Season: ONE Engagement Hub Case Study
An internationally recognised brand, a team littered with superstar players and a burgeoning trophy cabinet.
Product Info
What is the ONE Engagement Hub?
This quick overview of Thunderhead's ONE Engagement Hub takes you through ONE's features, how it works, the value brands get from it, and what some of our customers have to say.
ONE, the Movie: The future of Customer Engagement
With Thunderhead ONE it's possible to drive customer engagement across a complete lifecycle.
The ONE Engagement Hub
Discover Thunderhead's ONE Engagement Hub features and how it works.