Thunderhead Blog
What's a customer-led journey - and why should I care about it?
To enable individualized, relevant customer experiences at scale, brands must adopt customer-led journeys. This post examines why they're such a big deal.
Taking it home: Why sports teams must create standout experiences beyond the game
The sports entertainment industry knows how to deliver great experiences. But fan loyalty is harder to earn, so we need to improve fan experiences to take ‘the thrill of the game’ well beyond the venue. Here's how...
Understanding Intent-Driven Journeys – and why they are a game-changer
While it may have once been empty platitude, businesses are now pivoting to focus attention and resource on ‘the needs of the customer’ with unprecedented vigour.
Elephant in the room: the ‘customer journey’ is being misrepresented.
While it may have once been empty platitude, businesses are now pivoting to focus attention and resource on ‘the needs of the customer’ with unprecedented vigour.
McDonald's is buying nuggets
If ever there was a story to indicate the pace of change, it's the McDonald's decision to purchase a tech business whose speciality is AI-driven personalization.
CX IS GETTING THE RECOGNITION IT HAS LONG DESERVED
The customer experience community is experiencing long-awaited and significant shifts in attention.
Articles
The game-changing role of intent-driven journeys
Businesses are now pivoting to customer-led journeys. Our CPO Ray Gerber examines the crucial role of intent.
How intent unlocks customer-driven journeys
With customer satisfaction a key component to brand success, brands are shifting focus
SPEAKING TO INDIVIDUALS IN A ‘PERSONAL’ WORLD
The world fosters and encourages individuality, so why then do brands still focus on personalization?
How Brands Can Deliver More Customer-Focused Journeys in 2019
The customer journey has now been elevated from delivering planned actions to fostering relationships.
A day in the life of…CMO at Thunderhead
Econsultancy caught up with Jason to find out about what his role entails
Three steps for using data to crack customer-centricity
Using our data to understand and leverage intent is not a tricky as it sounds...
Reports & Papers
OPTIMISING CUSTOMER JOURNEYS IN ENERGY RETAIL UTILITY WEEK | THUNDERHEAD REPORT
How To Get Started With Customer Engagement
Truly understanding your customers is easier than you might think, especially with our practical guide to true Customer Engagement.
THE MOMENTS-BASED EVOLUTION OF ENTERPRISE MARKETING TECHNOLOGY
Download the Forrester Report
'PARALLEL JOURNEYS': DOWNLOAD THE FORRESTER CONSULTING EBOOK
We worked with our friends at Forrester Consulting to understand the opportunity of using journey analytics and real-time orchestration to build long-term customer engagement.
WEBCAST IT'S THE CUSTOMER'S JOURNEY NOT YOURS
Watch this webcast to learn more about why it’s the customer’s journey, not yours and to learn about a redefinition of the customer journey.
Case Studies
ONE for Utilities
Inject some energy into customer relationships with Thunderhead ONE.
Saga ONE Engagement Hub Case Study
Saga saw a 59% sales increase in just 6 weeks with Thunderhead's ONE Engagement Hub
ONE For Retail Banking
Why do retail banks get it wrong when it comes to communicating with customers?
ONE for Travel
Find out how travel brands can improve customer journeys and have happier customers.
ONE for Auto
Drive more insightful and meaningful customer relationships with Thunderhead ONE.
ONE FOR INSURANCE
Deliver customers' expectations and develop lasting meaningful relationships.
Product Info
Watch the ONE Movie The Future of Customer Engagement
With Thunderhead ONE it's possible to drive customer engagement across a complete lifecycle.
SOLUTION BRIEF: ONE ENGAGEMENT HUB AND MICROSOFT DYNAMICS CRM
Thunderhead ONE offers a connected solution for omni-channel customer engagement.
One Engagement Hub Product Information
Understand the elements that make up Thunderhead's ONE Engagement Hub.
The ONE Engagement Hub
Discover Thunderhead's ONE Engagement Hub features and how it works.
You think they're happy now?
Download this quick intro to ONE Engagement Hub from Thunderhead to find out how brands have happier, more engaged customers from using ONE.
Solution Brief: ONE Engagement Hub And Microsoft Dynamics CRM
Read this solution brief to understand more about the integration between ONE and Microsoft Dynamics CRM