The game-changing role of intent-driven journeys
Businesses are now pivoting to customer-led journeys. Our CPO Ray Gerber examines the crucial role of intent.
How intent unlocks customer-driven journeys
With customer satisfaction a key component to brand success, brands are shifting focus
Enabling customer journeys is more powerful than dictating them
journeys must be allowed to evolve over time, ultimately leading to better engagement
Journey-based context: The rocket fuel waiting to give targeting and segmentation a boost
If we’re honest, a campaign-centric approach to customer journeys relies a little too much on luck.
A day in the life of…CMO at Thunderhead
Econsultancy caught up with Jason to find out about what his role entails
Salesforce Interaction Studio Unveiled at Connections 2018
Salesforce Interaction Studio built an OEM partnership with software company Thunderhead
Marketing is the New Customer Service
This is what Interaction Studio brings through a partnership and OEM relationship with Thunderhead
CX in 2019: What to Expect as new Trends Emerge
CMO Jason Hemingway outlines how to make 2019 count for customers.
Thunderhead Introduces Intent Analyzer: Customer Journey Intelligence Powered By AI
Thunderhead Introduces Intent Analyzer: Customer Journey Intelligence Powered By AI
Where Are We On The Digital Transformation Scale?
The digital transformation journey is only just starting. What do businesses need to focus on to be
Salesforce Launch Interaction Studio
Interaction Studio is a result of the recently announced strategic partnership with Thunderhead…
Six Ways to Turn Your Campaigns into Conversations
Article by Thunderhead CMO Jason Hemingway on using journey insight and real-time personalisation
GDPR: Take a Long, Hard Look at Yourselves in 2018
Blog by Thunderhead CMO, Jason Hemingway, on GDPR as a catalyst to repairing your customer relations
Thunderhead Introduces AI-Powered Intelligence Tool Intent Analyzer
Thunderhead introduces AI-powered intelligence tool Intent Analyzer
Companies on the verge: Introducing the Emergence Maturity Index
Companies on the verge: Introducing the Emergence Maturity Index – Article by Paul Greenberg