The game-changing role of intent-driven journeys

Businesses are now pivoting to customer-led journeys. Our CPO Ray Gerber examines the crucial role of intent.

How intent unlocks customer-driven journeys

With customer satisfaction a key component to brand success, brands are shifting focus

SPEAKING TO INDIVIDUALS IN A ‘PERSONAL’ WORLD

The world fosters and encourages individuality, so why then do brands still focus on personalization?

How Brands Can Deliver More Customer-Focused Journeys in 2019

The customer journey has now been elevated from delivering planned actions to fostering relationships.

A day in the life of…CMO at Thunderhead

Econsultancy caught up with Jason to find out about what his role entails

Three steps for using data to crack customer-centricity

Using our data to understand and leverage intent is not a tricky as it sounds…

Journey-based context: The rocket fuel waiting to give targeting and segmentation a boost

If we’re honest, a campaign-centric approach to customer journeys relies a little too much on luck.

CX in 2019: What to Expect as new Trends Emerge

CMO Jason Hemingway outlines how to make 2019 count for customers.

Enabling customer journeys is more powerful than dictating them

Journeys must be allowed to evolve over time, ultimately leading to better engagement

Marketing is the New Customer Service

This is what Interaction Studio brings through a partnership and OEM relationship with Thunderhead

Salesforce Launch Interaction Studio

Interaction Studio is a result of the recently announced strategic partnership with Thunderhead…

Salesforce Interaction Studio Unveiled at Connections 2018

Salesforce Interaction Studio built an OEM partnership with software company Thunderhead

Where Are We On The Digital Transformation Scale?

The digital transformation journey is only just starting. What do businesses need to focus on to be

Thunderhead Introduces AI-Powered Intelligence Tool Intent Analyzer

Thunderhead introduces AI-powered intelligence tool Intent Analyzer

Thunderhead Introduces Intent Analyzer: Customer Journey Intelligence Powered By AI

Thunderhead Introduces Intent Analyzer: Customer Journey Intelligence Powered By AI

GDPR: Take a Long, Hard Look at Yourselves in 2018

Blog by Thunderhead CMO, Jason Hemingway, on GDPR as a catalyst to repairing your customer relations

Six Ways to Turn Your Campaigns into Conversations

Article by Thunderhead CMO Jason Hemingway on using journey insight and real-time personalisation

Companies on the verge: Introducing the Emergence Maturity Index

Companies on the verge: Introducing the Emergence Maturity Index – Article by Paul Greenberg