The game-changing role of intent-driven journeys

Businesses are now pivoting to customer-led journeys. Our CPO Ray Gerber examines the crucial role of intent.

How intent unlocks customer-driven journeys

With customer satisfaction a key component to brand success, brands are shifting focus

Enabling customer journeys is more powerful than dictating them

journeys must be allowed to evolve over time, ultimately leading to better engagement

Journey-based context: The rocket fuel waiting to give targeting and segmentation a boost

If we’re honest, a campaign-centric approach to customer journeys relies a little too much on luck.

A day in the life of…CMO at Thunderhead

Econsultancy caught up with Jason to find out about what his role entails

Salesforce Interaction Studio Unveiled at Connections 2018

Salesforce Interaction Studio built an OEM partnership with software company Thunderhead

Marketing is the New Customer Service

This is what Interaction Studio brings through a partnership and OEM relationship with Thunderhead

CX in 2019: What to Expect as new Trends Emerge

CMO Jason Hemingway outlines how to make 2019 count for customers.

Thunderhead Introduces Intent Analyzer: Customer Journey Intelligence Powered By AI

Thunderhead Introduces Intent Analyzer: Customer Journey Intelligence Powered By AI

Where Are We On The Digital Transformation Scale?

The digital transformation journey is only just starting. What do businesses need to focus on to be

Salesforce Launch Interaction Studio

Interaction Studio is a result of the recently announced strategic partnership with Thunderhead…

Six Ways to Turn Your Campaigns into Conversations

Article by Thunderhead CMO Jason Hemingway on using journey insight and real-time personalisation

GDPR: Take a Long, Hard Look at Yourselves in 2018

Blog by Thunderhead CMO, Jason Hemingway, on GDPR as a catalyst to repairing your customer relations

Thunderhead Introduces AI-Powered Intelligence Tool Intent Analyzer

Thunderhead introduces AI-powered intelligence tool Intent Analyzer

Companies on the verge: Introducing the Emergence Maturity Index

Companies on the verge: Introducing the Emergence Maturity Index – Article by Paul Greenberg