Industry leaders today announced a strategic partnership that will result in a connected solution for omni-channel Customer Engagement. The solution is a combination of a purpose-built cloud engagement hub with a world leading CRM platform.
NEW YORK – November 4th, 2014 – Thunderhead, a leader in enterprise solutions for customer engagement, today announced a partnership with Microsoft Dynamics, a leading CRM and ERP provider that will bring to market a complete omni-channel customer engagement solution based on the interoperability of the Microsoft Dynamics CRM platform and Thunderhead’s ONE Engagement Hub. The solution will give CMOs and CX leaders the ability to visualize, analyze and improve actionable customer managed journeys that allow customers to traverse their journey with a brand based on the customer’s own choices. These powerful journeys are enabled through listening across all touchpoints.
The complete solution will provide end-to-end visibility of all customer activity, connecting customer insight, context and real-time journey behavior through Thunderhead’s ONE Engagement Hub, with customer and activity data in Microsoft Dynamics CRM. The solution will work across marketing, sales, service and ecommerce and enable brands to successfully build and sustain long-term, customer relationships at scale, building true customer engagement that leads to increased loyalty and advocacy.
The ONE Engagement Hub is the only solution in the market to support Customer Managed Journeys, enabling dynamic journeys that adapt to the context of each individual customer and are visualized and optimized in real-time.
“Our partnership with Microsoft Dynamics will deliver an integrated solution that is set to transform the way in which businesses manage relationships with their customers”, said Glen Manchester, Founder and CEO, Thunderhead. “Customer engagement is now the front-line of business, and integration with Microsoft Dynamics allows us to extend the reach of the ONE Engagement Hub to a very large audience.”
“Businesses understand that the path to customer loyalty and growth lies in successful engagement,” said Bob Stutz, Corporate Vice President, Microsoft Dynamics CRM. “Our partnership with Thunderhead will focus on delivering a complete solution that will give businesses an unprecedented view of each stage of a customer’s interaction in a way that builds customer trust and loyalty through strategic marketing, better service and effective sales.”
With the ability to deliver real-time context across all channels and manage customer journeys, Microsoft Dynamics customers can now benefit from a customer engagement solution designed to foster stronger and more profitable customer relationships.
The solution will be available to select customers by the end of 2014 and availability extended into early 2015.
More about the ONE Engagement Hub
The ONE Engagement Hub enables CMOs and CX leaders to build enduring customer relationships based on true customer engagement, by connecting customer insight, context and journey behavior, to deliver value-driven experiences across the entire customer journey. With ONE business users can easily design and deliver a seamlessly connected customer experience regardless of business and channel silos, and guide the customer journey across all touchpoints.
ONE is a powerful and easy-to-use cloud solution that can be rapidly deployed, enabling enterprises to overcome the complexity of silos and touchpoints that have traditionally been a barrier to becoming truly customer centric. With proven fast-track deployment, ONE can be implemented incrementally to power high-value customer use cases, providing early wins as the reach of the ONE Engagement Hub is expanded to address engagement across the broader enterprise.
Thunderhead provides a range of powerful SaaS capabilities, as part of its ONE Engagement Hub that transforms enterprise-wide customer engagement strategies.
The ONE Engagement Hub ties together customer insight, context and journey behavior and uses these to inform interactions with customers and partners across all touchpoints.
We make it easy for customer-facing teams to design and deploy great customer journeys based on this rich insight and through value-driven interactions that lead to long-term engagement.
The result is that businesses have more power to drive revenue, brand strength and differentiation by delivering far beyond isolated interactions and experiences, creating the rich relationships that great businesses are built on. Some of the world’s most demanding companies trust Thunderhead to help them build customer engagement.
Thunderhead serves its global customer base from offices located in North America, Europe and Asia Pacific.
Learn more at: www.thunderhead.com
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