Get down and dirty with the nuts and bolts that make up Thunderhead’s ONE Engagement Hub. This Tech Explainer gives you a look under the bonnet (“hood” for you North Americans) of ONE so you understand the key parts of ONE, what they’re doing and how they work in support of closing the engagement gap between brands and customers.
Understanding Intent-Driven Journeys – and why they are a game-changer
While it may have once been empty platitude, businesses are now pivoting to focus on ‘the needs of the customer’ with unprecedented gusto.
Letting the Customer Lead: Marketing Week & Thunderhead Report
We’ve teamed up with Marketing Week to investigate the changing role of customer-led journeys and the growth of customer experience.
Parallel Journeys – Download the Forrester Consulting Ebook
We worked with our friends at Forrester Consulting to understand the opportunity of using journey analytics and real-time orchestration to build long-term customer engagement.