Marketing for the majority of companies is channel-driven. And while many are already on the way to being data-driven, only a few use the customer experience as their main driver.
In this webinar replay with our partner, gateB, we hear from thought-leaders on this topic. They explain the importance of customer journey mapping; placing customers at the center of their journey with your brand.
WATCH THIS REPLAY TO UNDERSTAND:
● Challenges companies face today when finding and integrating technologies that can help them personalize their customer journey
● How customer service improves when companies shift from being channel- to data-driven
● Why companies must digitally transform to connect the entire customer journey
● How a customer-led journey is the solution
