THE FORRESTER WAVE™: JOURNEY ORCHESTRATION PLATFORMS, Q2 2022
Journey Orchestration platforms are leading the way to achieving true customer-centricity. Their technology helps build long-term customer engagement, with real-time journey analytics and orchestration.
Perceiving the developing significance of this technology, Forrester reviewed 10 service providers based on 27 criteria and developed this report to assist brands with exploring the market.
We’re named a Leader. Here’s Why.
In the Forrester Wave™: Journey Orchestration Platforms, Q2 2022, Thunderhead received the highest possible overall score for Journey Orchestration.
Thunderhead also received the highest score possible in the Planned enhancements, Partner ecosystem, and Performance criteria under the Strategy category.
In the current offering category, Thunderhead received the highest score possible for Business Impact Analysis.
Thunderhead, by Medallia, believes the Forrester Wave™ report recognizes our market leading approach and the ONE Platform as the most strategic Journey Orchestration technology. The report notes that “Thunderhead is a good fit for firms looking for AI-enhanced next best conversations and actions across potential customers, prospects, and existing customers based on context and customer intent for lead generation, in-store and online audience activation, digital engagement, and agent assistance.”*
* The Forrester Wave™: Journey Orchestration Platforms, Q2 2022