The Forrester Wave™: Real Time Interaction Management, Q4 2020
Real Time Interaction Management (RTIM) is a must-have for customer-centric brands
It focuses on driving successful outcomes in the moments that matter to customers. Importantly, RTIM aims to do this across their end-to-end journeys, ensuring a relevant experience for every customer interaction and across all touchpoints.
Forrester’s research regularly analyses products and services across the market to understand and evaluate technology in this evolving space. Their report highlights the latest trends, what’s important to look for in RTIM providers, and provides an assessment of the top vendors.
WHY RTIM IS IMPORTANT – AND WHY THUNDERHEAD IS A LEADER
RTIM’s ability to act instantaneously allows brands to provide individualised, contextually relevant and dynamic conversations, across every customer journey. It’s a critical technology aligning Marketing with Customer Experience, to build customer engagement and trust. This is a critical aspect of business and digital transformation.
Thunderhead leads the pack with a fusion of RTIM and Customer Journey Orchestration capabilities, powered by AI and real-time decisioning.
In the Forrester RTIM Wave™, we rank among the highest scorers for Current Offering and achieve the highest possible scores for Product Vision, Innovation Roadmap, Performance and Commercial Model.
Real-Time Interaction Blogpost
Read this blogpost for an explanation, and to see how it makes a difference.