A Guide to finding the right Journey Orchestration Partner
Customer Journey Orchestration (including Journey Analytics) is a category that is often misunderstood. In responding to a significant rise in interest in recent years, tech vendors are racing to adapt their propositions and offer different versions of ‘customer journey management’.
But not all are qualified – which makes it increasingly tricky for brands to navigate and identify wheat from the chaff. Having participated in many RFIs over the years and with insight from our partners, we appreciate the confusion (even knowing what questions to ask can be challenging).
So, in this guide, we cover the role of Journey Orchestration, why it’s become fundamental to customer experience, and its impacts on the wider business. We also explain the Forrester Wave for Journey Orchestration and when you’re ready to take the plunge, which questions you should be asking of prospective providers.