Forrester Webinar: Moments-based marketing: An Engagement-led approach to enterprise martech

Join our guest, Forrester VP and Principal Analyst Joe Stanhope, on 23 September: 15:00 (BST) | 10:00 (ET)

The COVID pandemic has forced more customer interactions online, fundamentally changing the way brands build and manage customer relationships.

Now, more than ever, every interaction counts across the customer’s journey. A new model for managing customer relationships is required.

Brands need to rethink customer engagement for journeys and moments, powered by next generation technology and data capabilities, to deliver customers the experience they expect, when and where they choose to interact.

Join Forrester VP, Principal Analyst Joe Stanhope in this insights packed webinar.

We will be covering:

● The future of marketing campaigns and why moments-based matters

● Why journey orchestration, journey analysis and real-time interaction management are critical

● Implementing a moments-based customer engagement strategy

● Next generation technology and data capabilities brands should be thinking about

We hope you can join us on 23 September at 15:00 (BST) | 10:00 (EST)

Save your spot below

Your Guest Speaker:

Joe Stanhope, VP and Principal Analyst

Joe is a vice president and principal analyst, serving CMOs. He is a leading expert on the intersection of marketing and technology. Joe’s research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.