What cookies do we use?

Functional and Performance

These cookies enable the website to provide enhanced functionality and personalization and allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. They also occur where social sharing buttons are on the website and where video player functionality is enabled. No personal information is used or stored in these cookies.

Marketing

These cookies may be set through our site by our advertising partners and also by ourselves using our own ONE Engagement Hub customer engagement platform. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Managing Cookies in your browser

Most internet browsers are configured to automatically accept cookies. These settings can be modified to selectively accept, block cookies, or alert you when cookies are being sent to your device. Please refer to your browser’s documentation or visit www.allaboutcookies.org for ways to manage cookies.

Please be aware that disabling cookies can prevent essential site features from properly loading and may negatively impact your experience when browsing on Thunderhead sites.

Detailed List of Cookies & Their Use

Thunderhead uses First-Party and Third-Party Cookies. A First-party cookie refers to a cookie created and hosted by the domain that a web user is visiting. A Third-party cookie refers to a cookie created and hosted by the 3rd party domain.

First-Party Cookies set by Thunderhead.com:
Issuer Name of Cookie Cookie Duration Category Description Purpose
Thunderhead _one 2 years Marketing Our own First-Party cookie. To enable us to implement our own ONE product on our website to optimise the user experience for visitors.
Thunderhead _one_svr_ 2 years Marketing Our own First-Party cookie. To enable us to implement our own ONE product on our website to optimise the user experience for visitors.
Wistia _distillery 1 year

Functional and Performance

 

First-Party Cookie set by third-party service Wistia installed on this site

 

Wistia provide storage for our videos.

 

We use Wistia to host and embed videos on our site.

 

This cookie is set by the Wistia player.

 

 

This cookie is used by Wistia video player to remember video playback position.

 

Collects statistics on what videos the user has seen. We use this data for Wistia Video Analytics to understand video usage.

 

We use this cookie for analytics information on the usage of our videos. The cookie tracks video views across multiple sessions. This cookie will check to see if you’ve watched any videos more than once so we can see which ones are most popular. It is used to associate viewing activity across multiple videos with a single person for a Wistia customer’s analytics.

Crazy Egg

_ceg.s

_ceg.u

 

3 months

Performance

 

First-Party Cookies set by third-party service installed on this site

 

Cookie set by the Crazy Egg tracking script

 

Used by the service Crazy Egg to register where the visitor clicks on the web site, web analytics that tracks how visitors interact with pages on a site.

 

The cookie enables the service to recognize the visitor on returning visits.

 

Thunderhead uses this data to improve the usability and UX of the website pages.

 

No Personal Information is gathered about visitors.

 

 

CrazyEgg _ceir 5 years

Performance

 

First-Party Cookie set by third-party service installed on this site

 

Cookie set by the Crazy Egg tracking script

This cookie name is associated with software provided by Crazy Egg Inc., a USA based company providing web analytics that tracks how visitors interact with pages on a site.
Google Analytics _ga 2 years

Performance

 

First-Party Cookie set by third-party service installed on this site

Cookie set by Google Analytics tracking script to identify unique visitor ID

 

Google Analytics does not store any personal information about our website users

Google Analytics registers a unique ID that is used to generate statistical data on how the visitor uses the web site

 

Google Analytics _gid Session

Performance

 

First-Party Cookie set by third-party service installed on this site

Cookie set by Google Analytics tracking script

 

Google Analytics does not store any personal information about our website users

Registers a unique ID that is used to identify the unique visitor to generate statistical data on how the visitor uses the web site.

 

Google Analytics _gat Session

Performance

 

First-Party Cookie set by third-party service installed on this site

Cookie set by Google Analytics tracking script

 

Google Analytics does not store any personal information about our website users

 

Used by Google Analytics to throttle request rate
Third-Party Cookies set by external providers to deliver services:
Issuer Name of Cookie Cookie Duration Category Description Purpose
Wistia muxData 20 years/ never

Functional and Performance

 

Third-Party Cookie set by third-party service Wistia installed on this site

 

This cookie supports video functionality by Wistia.

 

We use Wistia to host and embed videos on our site.

 

Wistia wistia-http2-push-disabled Session Performance Third-Party Cookie set by third-party service Wistia installed on this site

This cookie supports performance tracking by Wistia for their Analytics, so we can see how much videos were watched and how users interacted with video functionality.

 

Google AdWords ads/ga-audiences Session Marketing

Third-Party Cookie set by third-party service Google AdWords

 

Ad Retargeting Pixel

Used by Google Ad Word s to re-engage visitors that are likely to con vert to customers based on the visitor’s on-line behaviour across web sites.

 

Doubleclick (Google) IDE 1 year

Marketing

 

Third-Party Cookie Prospect Display advertising cookie set by Third-Party DoubleClick (Google)

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Used by Google DoubleClick to register and repo rt the web site user’s action s after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ad s to the user.

 

DoubleClick (Google) test_cookie Session

Marketing

 

Third-Party Cookie set by Third-Party DoubleClick (Google) Used to check if the user’s browser supports cookies, as part of the process of serving and tracking Display advertising on the DoubleClick advertising network.
LinkedIn UserMatchHistory 6 months/ 179 days Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by LinkedIn tracking script from Social Shares and Ad Tracking Tags comes from LinkedIn insights and ad tracking tags.

 

used by LinkedIn Ad Analytics.

 

This cookie is used by LinkedIn for audience analytics.

LinkedIn BizoID 179 days/ 6 months Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by LinkedIn tracking script from Social Shares and Ad Tracking Tags

Used by LinkedIn Ad Analytics comes from LinkedIn insights and ad tracking tags.

 

LinkedIn bcookie 2 years Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by LinkedIn tracking script from Social Shares and Ad Tracking Tags. Browser ID cookie comes from share buttons and ad tracking tags

Used by the social networking service, LinkedIn, for tracking the use of embedded services
LinkedIn bscookie 2 years Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by LinkedIn tracking script from Social Shares and Ad Tracking Tags

 

Used by the social networking service, LinkedIn, for tracking the use of embedded services
LinkedIn lang Session

Functional

 

Third-Party Cookie set by third-party service installed on this site

Cookie set by LinkedIn tracking script from Social Shares and Ad Tracking Tags

 

Set by LinkedIn when a web page contains an embedded “Follow us” panel.

 

Remembers the user’s selected language version of a website.
LinkedIn lidc Session Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by LinkedIn tracking script from Social Shares and Ad Tracking Tags –

used for routing

 

Used by the social networking service, Linked In, for tracking the u se of embedded services

Twitter personalization_id 2 years Functional and Performance

Third-Party Cookie set by third-party service installed on this site

 

This cookie is set due to Twitter integration and sharing capabilities for the social media

 

Twitter set a series of cookies on any page that includes an embedded Twitter feed. Thunderhead has a Twitter feed on the homepage, which is why this cookie is being installed.
Twitter i/adsct Session Marketing Third-Party Pixel cookie from Twitter

This is a conversion tracking cookie from Twitter paid ads which automatically logs traffic and the path someone takes through our tagged pages. We use this to measure the performance of paid advertising on Twitter.

 

Oracle Eloqua ELOQUA 2 years Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by Eloqua tracking script,

 

This cookie contains a Globally Unique Identifier (GUID) a randomly generate strings of characters and numbers.

Registers a unique ID that identifies the user’s device upon return visits. Used for auto-populating forms

and to validate if a certain contact is registered to an email group.

 

It is used to identify visitors to our site.

This is happening because Thunderhead use Eloqua to send emails.

Oracle Eloqua ELQSTATUS 2 years Marketing

Third-Party Cookie set by third-party service installed on this site

Cookie set by Eloqua tracking script

Used to auto -populate forms and validate if a given contact has subscribed to an email group. The cookie

is only set if the user allows tracking.

 

This cookie gets dropped automatically and simply contains the value ‘OK’

 

 

Wistia loglevel Persistent Functionality and Performance Third-Party performance cookie from Wistia

This cookie is part of our video hosting from Wistia and it sets what level or error messages to log as part of using and playing videos on our website which are embedded via and hosted on Wistia.

 

WordPress JSESSIONID Persistent Performance

Third-Party performance cookie hosted by Third-party host nr-data.net (New Relic)

 

New Relic is a tool we use on our hosting stack for monitoring issues with our web servers ensuring that we are alerted to any web server malfunctions, specifically it monitors session counts.

 

It is our warning system in case our website servers have a problem.

 

More info:

https://docs.newrelic.com/docs/browser/new-relic-browser/page-load-timing-resources/new-relic-cookies-used-browser

 

Contact Us

Any questions about this policy should be referred to:

DataProtectionOfficer@Thunderhead.com

Revision History

This policy will be periodically reviewed and updated for accuracy to reflect changes in technology and legislation. You should check this page occasionally to ensure you are familiar with any changes.

Date of last revision: May 2018.

For more information:

CrazyEgg https://www.crazyegg.com/privacy and Opt out: https://www.crazyegg.com/opt-out

DoubleClick (Google) http://www.google.com/privacy/ads/

Eloqua (Oracle): https://www.oracle.com/uk/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html and Opt-In/ Opt-Out: https://www.oracle.com/marketingcloud/opt-status.html

Google: https://policies.google.com/privacy/update

WordPress http://automattic.com/privacy/

Wistia http://wistia.com/privacy

Twitter: https://help.twitter.com/en/rules-and-policies/twitter-cookies and Opt-In/ Out: http://optout.aboutads.info/

LinkedIn: https://www.linkedin.com/legal/privacy-policy and Opt-In/ Opt-Out: https://www.linkedin.com/psettings/ and https://www.linkedin.com/help/linkedin/answer/62931